Doo Connect is a social trading platform designed to connect investors with trading masters through a cross-platform experience.
Connect investors with trading masters.
Challenge
Doo Connect was a new social trading product for investors and trading masters. The team was building across web and native platforms without an established design system, shared workflows or a research framework. The challenge was to create a consistent experience while establishing the foundations needed for continued product development.
Solution
I reorganised the design system and workflows, and created reusable wireframe and user-flow kits to help structure complex journeys. I also strengthened the research process through competitor analysis, usability testing and iteration based on user feedback. A mobile-first approach helped guide the experience across web and native platforms.
Outcome
The work established a more consistent design system, reusable flow and wireframe patterns, and a more structured approach to research and iteration. Together, these foundations supported cross-platform design and gave the team a clearer basis for developing and extending the product.